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SAY HELLO TO

This project was made in collaboration with Jordan Hundelt(Right) and Bianca Ranciato(Left). We created a mock campaign for the brand Hello to advertise their menstrual cup and highlight its benefits. It began as a school project in March 2020 but we had to produce it remotely as a result of Covid-19.

Lead on Graphic Design

and Copy

Lead on Art Direction and Photography 

Lead on Retouching and Compositing 

We pitched our ideas and production plans

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And made this video to document our process

Once we made the project public, we were contacted by the brand for use of the campaign. Lots of correspondence and a few changes later, the campaign is now in use and selling menstrual cups all over the world!

 

We've also received a gold Addy award and a scholarship from the Rochester Advertising Federation for our work.

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