SAY HELLO TO
This project was made in collaboration with Jordan Hundelt(Right) and Bianca Ranciato(Left). We created a mock campaign for the brand Hello to advertise their menstrual cup and highlight its benefits. It began as a school project in March 2020 but we had to produce it remotely as a result of Covid-19.
Lead on Graphic Design
and Copy
Lead on Art Direction and Photography
Lead on Retouching and Compositing
We pitched our ideas and production plans
And made this video to document our process
Once we made the project public, we were contacted by the brand for use of the campaign. Lots of correspondence and a few changes later, the campaign is now in use and selling menstrual cups all over the world!
We've also received a gold Addy award and a scholarship from the Rochester Advertising Federation for our work.
